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in Inspiration

The Beauty of New York City Holiday Windows

The holidays are usually one of the busiest seasons for a company and to be honest, we all know it can be nerve-racking. That is why this past weekend, on a whim we called up a friend who is a videographer and took a trip to see all the incredible window displays. One can’t help but be energized by these works of art put together by small armies of fashion stylists and artists showing off the latest high fashion trends, classic fantasies and social commentary. While it is all commerce, we finally felt the Christmas spirit show itself in the midst of the holiday madness.

We are happy we captured that moment and want to share it with you. Have a look at our video celebrating these iconic New York City displays and let us know which is your favorite.

We hope all our fellow business owners are having a spectacular and gratifying holiday season.

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in Collaborations
In the News : Victoria Beckham and Target Team Up
October 21, 2016
in Collaborations

In the News : Victoria Beckham and Target Team Up

In case you haven’t heard, it’s been officially announced that Victoria Beckham and Target are joining forces. This coming Spring, all Target locations will carry Beckham’s new collection that will range in price from $6 to $200. The line will consist of apparel and accessories for women, as well choice pieces for babies and toddlers marking this the designer’s first foray into fashion for the little ones.  This is exciting for both brands. Beckham has worked hard to carve out her niche in high fashion, and Target is known for keeping it edgy and affordable by bringing in talent happy to produce full lines for the masses. Seems win/win to me.

This collaboration is a perfect example of an exciting experience that consumers love. Taking the brand and doing something fresh with it enhances the buying experience for current followers as well as exposures it to a broader audience. It’s like the infamous MAC cosmetics collaborations. From celebrities to TV shows and even comic book characters. Practically every season they work to create something that riles up their loyal customers, catches the eye of new ones, gets them tons of press and increases their bottom line.

These brands are solid proof that collaborative innovations can be successful, and the payoff can be well very worth the effort.

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in Inspiration
The Beauty of New York City Holiday Windows
December 7, 2016
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