Small Business

in Small Business

The Synergy of Technology and In-Person Sales

Remember when e-commerce first came along? Some business owners were on-board right way and got down in the trenches to work out the kinks. Others were cautious and took their time dipping their toe into the online sales pool. Today, there are companies who are strictly online based and don’t need a brick and mortar to survive. But the savvy business owner is the one that understands how best to combine the best qualities of online and in-person sales in order to create a robust and seamless retail experience.

Let’s take Saks Fifth Avenue and as an example. Visitors to their site can chat with an in-store sales person to ask questions. After selecting their items online, the shopper can then make an appointment to meet with that sales person to continue shopping. Afterward, they can communicate with the sales person online again if need be.

In other stores, one can have the experience of actually trying items on, and later have those items mailed to them fresh from the warehouse just like if they bought it online.  For the consumer, this helps them to avoid fit issues and any other unexpected elements. For the business owner, this means a lower rent because they won’t need a vast space to house in-store inventory.

If you haven’t already, now is the time to strategize on being more innovative by merging online and in-person sales for a more authentic and seamless experience for your customers.

Using Instagram Stories for Your Brand | LBN
in Small Business

Using Instagram Stories for Your Brand

Small business owners are known to struggle with Social Media. Is it worth the investment? How can you monetize it? It’s not as cut and dry as a simple ad where you just measure traffic and conversions. But regardless as to where you stand on social media, it’s clear that brands need to cultivate their social media profiles and funnel their brand stories through them.

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That Moment When Inspiration Becomes Action | LBN
in LBN News, Small Business

That Moment When Inspiration Becomes Action

Welcome to the start of the Lifestyle Beauty Network!

The seeds for this project were sewn with the desire for small business owners to come together and learn, co-promote and elevate each other. It takes a certain kind of leader to put their heart and soul into a business, and no one will understand this path better than someone who walks it with you. We want this to be a fun, informative and safe place for us all. We want to inspire and for that spark to turn into an action that will benefit your brand.

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