Author

CNM

in Inspiration

The Beauty of New York City Holiday Windows

The holidays are usually one of the busiest seasons for a company and to be honest, we all know it can be nerve-racking. That is why this past weekend, on a whim we called up a friend who is a videographer and took a trip to see all the incredible window displays. One can’t help but be energized by these works of art put together by small armies of fashion stylists and artists showing off the latest high fashion trends, classic fantasies and social commentary. While it is all commerce, we finally felt the Christmas spirit show itself in the midst of the holiday madness.

We are happy we captured that moment and want to share it with you. Have a look at our video celebrating these iconic New York City displays and let us know which is your favorite.

We hope all our fellow business owners are having a spectacular and gratifying holiday season.

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in Collaborations
In the News : Victoria Beckham and Target Team Up
October 21, 2016
blancing-tech
in Small Business

The Synergy of Technology and In-Person Sales

Remember when e-commerce first came along? Some business owners were on-board right way and got down in the trenches to work out the kinks. Others were cautious and took their time dipping their toe into the online sales pool. Today, there are companies who are strictly online based and don’t need a brick and mortar to survive. But the savvy business owner is the one that understands how best to combine the best qualities of online and in-person sales in order to create a robust and seamless retail experience.

Let’s take Saks Fifth Avenue and Saks.com as an example. Visitors to their site can chat with an in-store sales person to ask questions. After selecting their items online, the shopper can then make an appointment to meet with that sales person to continue shopping. Afterward, they can communicate with the sales person online again if need be.

In other stores, one can have the experience of actually trying items on, and later have those items mailed to them fresh from the warehouse just like if they bought it online.  For the consumer, this helps them to avoid fit issues and any other unexpected elements. For the business owner, this means a lower rent because they won’t need a vast space to house in-store inventory.

If you haven’t already, now is the time to strategize on being more innovative by merging online and in-person sales for a more authentic and seamless experience for your customers.

in Beauty

QVC Set to Launch Exclusive Beauty Network

November is going to be a special month for some Beauty business owners and consumers. QVC recently announced that they are launching a network dedicated exclusively to all things beauty. Beauty IQ will sell all the latest products as well feature interviews and advice with industry experts.  According to QVC, the network will be available to  40 million U.S. homes subscribed to providers such as DirecTV, U-verse, Dish, Roku and other disturbers should follow soon. Programming will be live 5 nights a week, and the rest of the time will be filled with beauty-centric segments.

While often so not taken seriously, the truth is that home-shopping pioneer QVC is one of the world’s leading television and ecommerce retailers. In 2015, 17% of QVC’s global sales came from beauty products (which is considered one of the fastest-growing categories in the U.S. retail industry), so it makes sense that they want to capitalize on this. Beauty fans can also access this content via  BeautyiQ.com, QVC.com, on the QVC mobile app, and via social channels including Facebook,  Instagram and YouTube.

We think this is a brilliant move for QVC. They were early adapters to the “second screen” phenomenon, in which people watch TV while swiping and tapping on a tablet or smartphone, and they tailored their app to that behavior. If Beauty iQ can manage to harnesses the power of social media, it can become a very powerful digital property.

in Collaborations

In the News : Victoria Beckham and Target Team Up

In case you haven’t heard, it’s been officially announced that Victoria Beckham and Target are joining forces. This coming Spring, all Target locations will carry Beckham’s new collection that will range in price from $6 to $200. The line will consist of apparel and accessories for women, as well choice pieces for babies and toddlers marking this the designer’s first foray into fashion for the little ones.  This is exciting for both brands. Beckham has worked hard to carve out her niche in high fashion, and Target is known for keeping it edgy and affordable by bringing in talent happy to produce full lines for the masses. Seems win/win to me.

This collaboration is a perfect example of an exciting experience that consumers love. Taking the brand and doing something fresh with it enhances the buying experience for current followers as well as exposures it to a broader audience. It’s like the infamous MAC cosmetics collaborations. From celebrities to TV shows and even comic book characters. Practically every season they work to create something that riles up their loyal customers, catches the eye of new ones, gets them tons of press and increases their bottom line.

These brands are solid proof that collaborative innovations can be successful, and the payoff can be well very worth the effort.

mac

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in Inspiration
The Beauty of New York City Holiday Windows
December 7, 2016
Bibbidi Bobbidi Boo, The Magic of Collaborations in the Beauty and Lifestyle Industries |LBN
in Collaborations

Bibbidi Bobbidi Boo, The Magic of Collaborations in the Beauty and Lifestyle Industries

One of the remarkable things about being a business owner is watching your business grow. This creation that you nurture with so much time and effort rewards you by evolving into a unique entity that you can claim as your own. Taking on this responsibility and watching it flourish is a magnificent accomplishment.

For Elline and Marvin, the founders of the Lifestyle Beauty Network and the owners of the LeMetric Hair Studio in New York City, one of the most significant milestones in their history as business owners occurred when they partnered with Saks Fifth Avenue. They embarked on a tour to 6 of the retailer’s top locations for an event called “A Day of Reinvention.” As an exclusive beauty experience, it included one-on-one consultations with industry professionals, full hair and cosmetic makeovers, speakers, and a Q+A session. The partnership was a huge success, and the turnout exceeded expectations.

It was magical in how these two businesses were able to come together to create something new and exciting for all. As experts in the arena of high-end wigs, weaves, and extensions, partnering with Saks gave LeMertic an entirely new level of exposure. In return, Saks was able to offer their clients a highly specialized one-time shopping experience.

A very special alchemy takes place when businesses join forces to create something they could not do on their own. It can be a galvanizing and game-changing.

For Elline and Marvin, working with Saks was a pivotal point in their time as business owners, and since then they’ve maintained numerous partnerships. This is the genesis of the Lifestyle Beauty Network. One of the pillars that we’ve built the LBN on is to help companies within our network to take advantage of these magical moments with their industry peers.

Feel free to contact us to learn more about what our team is conjuring up next here at the LBN.

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Are Travel Sized Options for Cosmetics Important? | LBN
in Beauty, Makeup

Are Travel Sized Options for Cosmetics Important?

Since my father taught me how to pack my bags for travel when I was a young girl, two things always come to mind when I pull my empty luggage out of the closet. Be practical and be efficient. No matter how much I might want to, I don’t need to take all of my black pumps or 10 pairs of jeans. I will admit though that all my full-size lotions and potions take up way too much space, so I was overjoyed to learn that some of my MAC favorites are now available in Travel sizes.

The cute little mini Lip Glass and Oil Control Lotion are truly the perfect sizes for luggage or purse. This is not a new concept for the beauty industry, though it doesn’t seem to be a priority for the majority of companies to create smaller versions of their top products. But it is something more companies are taking seriously. In fact, Stowaway Cosmetics is all about being portable, and Sephora has a fairly robust travel sized category.

If you have a cosmetics company, do you offer products in travel size? If you are a consumer or a makeup artist, do you care about travel sized options? Let us know your thoughts in the comments below.

Using Instagram Stories for Your Brand | LBN
in Small Business

Using Instagram Stories for Your Brand

Small business owners are known to struggle with Social Media. Is it worth the investment? How can you monetize it? It’s not as cut and dry as a simple ad where you just measure traffic and conversions. But regardless as to where you stand on social media, it’s clear that brands need to cultivate their social media profiles and funnel their brand stories through them.

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Pat McGrath, Artist, Entrepreneur and Patron Saint | LBN
in Makeup

Pat McGrath – Artist, Entrepreneur and Parton Saint

To say the name of Pat McGrath is to evoke all that is alluring and creative about makeup. Professionally, McGrath is the top makeup artist in the world. To her legion of loyal fans of all ages, cultures, and genders, she is their patron saint.

Since releasing her fledgling product line perfectly named Pat McGrath Labs in 2015, and promptly crashing the Sephora site, her star shines brightly. About as bright as her iridescent metallic packaging stuffed to the gills with sequins. But one could expect no less from a genius on setting a tone. While that tone is often bold and extraordinary, in a recent New York Magazine profile McGrath explained why she felt the need not to play it safe:

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That Moment When Inspiration Becomes Action | LBN
in LBN News, Small Business

That Moment When Inspiration Becomes Action

Welcome to the start of the Lifestyle Beauty Network!

The seeds for this project were sewn with the desire for small business owners to come together and learn, co-promote and elevate each other. It takes a certain kind of leader to put their heart and soul into a business, and no one will understand this path better than someone who walks it with you. We want this to be a fun, informative and safe place for us all. We want to inspire and for that spark to turn into an action that will benefit your brand.

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